Num. Fiorentina for many years under the Delle Valle did not try to get a shirt sponsor (used “Save the Kids” for charitable purposes) and had very unfavorable contracts with Le Coq as their kit manufacturer. Deloitte projects there will be at least 2 million people attracted to the stadium each year between fans, residents and tourists. Under the later years of the Delle Valle ownerhship the Fiorentina brand became stagnant and even lost global fans. But the most noticeable difference in their balance sheet over the past 15 years comes after 2011. It is currently the home of ACF Fiorentina. Second, we need the new stadium to be a revenue driver. The president of the Italian Solidarity League of Fiorentina The Artemio-Franchi stadium, built in 1931, can accommodate nearly 45,000 spectators. A simple look at the finances behind the stadium project. Companies will therefore benefit most from the flow of fans and non-fans, both during the match day and during the other days of the week, which currently does not exist. The Tuscan club are looking to develop a new 40,000-seater stadium … “First and foremost, I want our fans to be covered from the elements as they watch the game. Fiorentina join AS Roma and the Milan teams hoping to enhance their stadiums and the increased revenues that come from it and join Juventus, Atalanta, Udinese and Sassuolo as the only team in Serie A owning their stadiums. Bafflingly the Fiorentina club shop in the city centre doesn't actually sell tickets, nor does the one located near the stadium. The team is not performing well enough on the pitch. Fiorentina has been looking to build a new stadium to replace the aged Stadio Artemio Franchi from as early as 2008. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. After a rough start and three seasons in lower leagues, Fiorentina reached the Serie A in 1931. ... he has found his grand hopes for a new stadium become tangled in … At the time it was reported that the stadium, which would replace the Stadio Artemio Franchi as Fiorentina’s home, would cost around €420m (£365m/$481m). Cesare Prandelli's Fiorentina will square off against Antonio Conte's Inter Milan at the Artemio Franchi Stadium on Friday, February 5. Fiorentina To Meet Manchester City in Champions League, In the Round of 16 draw, the Viola have drawn the English club, More Florentines agree that the Franchi needs a total makeover, A new, quiet Rocco emerges in the face of Pessina’s latest Franchi volley, Rocco is ready to tear down the Franchi or head for Campi, Superintendent Pessina halts work on new training facility, ACCVC and ATF Announce Stadium Petition [UPDATED]. What would hundreds of millions of taxable revenue each year and one thousand new jobs created do for the city trying to rebound post pandemic? We’ve all spent far too much time in these lines. FIORENTINA have produced a video to unveil their plans for a spanking new 40,000-seater stadium. 18.10.2019 Florence: A step forward for Fiorentina’s stadium plans. While I have no doubt that Rafael’s designs would be amazing, it seems this is not an option as it would cause too many disruptions to EVERYTHING in the area. What it means to Fiorentina and Fiorentinis. A significant investment that could generate an overall economic impact equal to approximately 5 billion euros in 10 years between growth in revenues of ACF Fiorentina, new third party commercial activities, new jobs, extra tax revenue for the real estate development in the Campo di Marte neighborhood.”. The area surrounding the new stadium includes public spaces, an interchange car park and a shopping mall The site of the new ACF Fiorentina stadium is adjacent to the airport and well connected to the city and the surrounding areas. Much has been researched, discussed, revealed and commented on as it pertains to the stadium; its viability and level of priority. Fiorentina president Rocco Commisso has expressed his hope for the Italian Serie A football club to move into a new stadium by 2023. Italy, notorious for its bad soccer infrastructure, has long struggled to navigate the financial and political pitfalls that come along with construction in the country. To put that into perspective, that would take Fiorentina’s annual revenues from €94million now to €225million, close to that of the Milan’s of the world and above that of the Roma and Napoli. There was plenty of useful, interesting stuff in this one as long as you ignore the scoreline. So why did most team’s revenues double when Fiorentina’s decreased? ACF Fiorentina. Currently today, Fiorentina realize only €5.3million per year of revenues generated from matchday commercial activities. Fiorentina realized very little revenue off of all Le Coq jerseys sold by the club, as a result of contracts negotiated under the Delle Valle. CONROE, Texas (KTRK) -- A new vaccine drive-thru clinic opens in Conroe this morning. Matchday revenues went from €11.6million in 2010-11 to €31.8million in 2011-12, €38million in 2012-13 and they progressively got higher until they realized matchday revenues of €65.5million in 2018-19. Fiorentina President Rocco Commisso is ready to invest 250M euros for a “New Artemio Franchi Stadium” to give Florence a state-of-the-art facility with 42000 spectators, to bring Fiorentina back to the Champions League and … When it was first constructed, it was known as the Stadio Giovanni Berta, after Florentine fascist Giovanni Berta. A new Fiorentina stadium - Why team performance and a stadium are both top priorities, Sampdoria 2-1 Fiorentina: Player grades and 3 things we learned. At the time, the stadium was a masterpiece of engineering, and its inauguration was monumental. The stadium would cut off both Curvas as we know them today and bring them closer to the field in a more modern, squared off design. By choosing I Accept, you consent to our use of cookies and other tracking technologies. The prospects of how a new stadium could help Fiorentina realize these revenues is what is exciting - a stadium naming, new sponsors, advertising, new kit manufacturers, tv contracts, new fans through increased global branding, tourism, hotel, European competitions, concerts, etc. But even if the stadium did for Fiorentina what it did for Juve it would add over €55million. The fan seating would be redesigned, there would be a renewed focus on shops, food and beverage vendors and other commercial facilities, and a showstopping glass roof would be installed that has drawn similarities to the Louvre. What could Fiorentina do with a safe environment for their fans and €55million more a season to spend in the market? Yes, admittedly Juve is a global brand, attached to the Agnelli empire of Fiat, Ferrari and Jeep and followed by millions of established fans. Find our usual coverage of this Viola fixture right here. Fiorentina would move forward with a renovation project that would cost around 150 million euros. There are many reasons why the city of Florence, its citizens and its government needs this stadium and the revenues it would realize. In 2018-19 Barcelona recorded a European high of €840.8million, Real Madrid had €757.3million, Manchester United had €711.5million and Juventus €459.7million. This seems to be the preferred project for many locals in Firenze as it would give Fiorentina the state of art facility, would be owned by Fiorentina and allow for many new and important revenue streams. Tutti i diritti riservati. And of course, there is the issue of a stadium that is not state of the art, not generating revenue and owned by the city of Florence, who has not maintained or upgraded it. Of the 5 billion euros of revenue realized from this project over ten years, 2.25 billion euros of that would actually end up in the accounts of Fiorentina. So where do we stand today? +++VIDEO TGR RAI TOSCANA+++Vedere per credere.Acqua ovunque, scrosci dagli spalti. More importantly, though, Mike and Tito dive into the mess surrounding Fiorentina's new stadium with a lot of help from the best cardiologist we know: Dr. Nicola Corvaja. Yes, in fact there is a lot of momentum behind what Fiorentina is doing. Fiorentina has not been in European competitions since 2016-17. When I first met with Fiorentina President Rocco Commisso in September of 2019 he shared with me that the stadium is a priority for two reasons – the fans and the revenues. Now, do I honestly believe that this stadium would almost triple our revenues? A few weeks ago, Dario Nardella suggested that the project would move forward with a new build in the Mercafir. When Rocco Commisso took over Fiorentina, the clubs revenue had declined from the €101million in 2008-2009 down to €94million.
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